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moreThe Business Coach
Real Life | Format
Many people dream of starting their own business, but after they do and it becomes a nightmare, must the dream go up in smoke? Faced with overwhelming debt, self-doubts and the horror of failure, the situation often appears hopeless.
That’s where “The Business Coach” steps in – he knows exactly what to do. The coach helps small businesses by analyzing their situations and providing the solutions required to put them back on track.
The heroes of the one hour real-life show are everyday people: they own the small family bakery down the street, the hairdresser's shop around the corner or the handicraft business – and they are all in financial distress.
In these days of aggressive market competition and rising costs, a company can go under in the blink of an eye. One false decision or a moment’s hesitation can bring a business to the point of bankruptcy, which can often threaten a family’s entire livelihood.
In the case of small businesses, even the slightest crisis can rapidly escalate into a financial disaster.
After meeting the company’s owner, co-workers and family members, the coach analyzes the operation of the business and suggests ways to improve it, be it through attracting new customers, selling assets or organizing a marketing event. He makes no attempt to soften the truth; he frankly explains the true gravity of their financial situation.
The coach accompanies the owners out of their crisis, offering not just guidance, but essential and constructive criticism as well.
Knowing that a financial crisis is often connected to a family crisis as well, the coach not only takes care of the company’s financial problems; he also motivates and encourages.
“The Business Coach” centers on real people with real problems, both financial and personal. It provides an unusual, in-depth look behind the scenes of the country’s small family businesses as they battle to compete with the powerful franchises and big market chains.
The Business Coach
Real Life
Format
Produced by UFA Entertainment GmbH for kabel eins in association with SevenOne International
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