“You Deserve It” Premieres on Turkey’s ATV

Munich, July 4, 2011. SevenOne International has sold a long-running production order of Dick de Rijk’s ('Deal or No Deal') game show “You Deserve It' to Turkish Free TV broadcaster ATV. “You Deserve It” will launch under the title “Sen Hak Ediyorsun” later this summer. The prime-time show is produced by Ay Yapim.

Bodo Braun, Sales Director German-speaking Territories and Turkey of SevenOne International, said, “‘You Deserve It’ is an emotional rollercoaster ride as it combines clever game tactics with a gripping reality component. ATV is an excellent partner to bring Dick de Rijk’s long-awaited new show to Turkey.”

Nilufer Kuyel, Format Acquisitions Manager ATV, said: “It has been a true pleasure to join forces with RedArrow, SevenOne International and Ay Yapim for this outstanding show. I am absolutely sure the Turkish viewers will love ‘You Deserve It’ as its motto of giving rather than receiving is also highly valued in the Turkish culture.”

Additionally to the sale of Dick de Rijk’s “You Deserve It” to ABC in the United States, SevenOne International has sold the show to numerous territories, including Italy, the Middle East and SAT.1 in Germany.

'You Deserve It' is a product of the partnership between de Rijk and Red Arrow Entertainment Group, a ProSiebenSat.1 Group company founded in 2010 to aggressively build out a leading portfolio of international production companies, creative partners and global formats.

You Deserve It

The first game show where a contestant is not playing for himself, but for someone deserving it. In this emotional game show, contestants have to recommend the beneficiary for whom they want to play. They can potentially win a fortune and make this the turning point in the life of one special person. The beneficiary does not have the faintest idea about what’s boiling – not about the preparations, not about the contestant playing for him in a TV show… not a clue!

Secrecy is part of the plan, until we surprise this person in an eye-watering finale and reveal the big check with a hopefully life-changing amount of money. To achieve this, the contestant has to go through  nerve-wrecking rounds, each offering 10 clues to solve a question. Clues do not come for free – sometimes they cost a nice measly sum, sometimes a disastrous amount of cash. Everything depends on the contestant's knowledge and intuition.

SevenOne International

SevenOne International is the worldwide programming sales company of Red Arrow Entertainment Group, a ProSiebenSat.1 Group company. ProSiebenSat.1 is the second-largest broadcasting group in Europe, reaching more than 78 million TV households. SevenOne International offers an extensive portfolio of TV events, TV movies, telenovelas, prime-time series and mini-series, as well as magazine shows and entertainment formats. In addition, SevenOne International markets and co-finances the programs of third-party producers. The company is headquartered in Unterföhring, just outside of Munich.

About Red Arrow Entertainment Group

Launched in January 2010 as a ProSiebenSat.1 Group company, Red Arrow combines a dynamic and growing group of international television production companies with powerful creative partnerships and a leading program distribution house.  Alongside The Mob Film Company, Red Arrow Group production companies comprise Kinetic Content, Magic Flight Film, Producers at Work, Red Arrow Entertainment Ltd, Redseven Entertainment, Snowman Productions Denmark, Snowman Productions Sweden, Sultan Sushi Belgium and Sultan Sushi Netherlands, combined with a Granada Media Australia co-production partnership.  Also included in Red Arrow’s portfolio are partnerships with Dick de Rijk (“Deal or No Deal” & “Set for Life”), Genetic Entertainment (“Home Sweet Hotel” & “Beat the Average”), Omri Marcus, and between Redseven Entertainment and Phil Gurin (“Miss USA” & “Singing Bee”). These are accompanied by the talent agency Redseven Artists and the worldwide distribution company SevenOne International.