ABC orders “You Deserve It”

Munich, September, 9. U.S. network ABC has ordered six episodes of Dick de Rijk’s (“Deal or No Deal”) brand new game show “You Deserve It”.

“You Deserve It” is a product of the partnership between de Rijk and Red Arrow Entertainment Group, a ProSiebenSat.1 Group company founded in 2010 to aggressively build out a leading portfolio of international production companies, creative partners and global formats. Kinetic Content, Red Arrow's US production company led by Chris Coelen, is producing the show for ABC. De Rijk, Coelen, and Kinetic’s Matilda Zoltowski (“Dancing with the Stars”) will Executive Produce.

Jan Frouman, Group Managing Director RedArrow Entertainment Group, says 'Getting a network series launched in the US is always a big deal. Being able to say that Red Arrow's creative partner, distribution team and local production company made it happen makes this one all the more satisfying. This is another exciting breakthrough for our young group.'

Chris Coelen, CEO Kinetic Content, says:  “’You Deserve It’ is a uniquely fresh take on the game format which combines addictive game play with an absolutely simple, appealing idea that fits perfectly with the ABC brand –  our contestants play not for themselves but for someone else who is deserving.”

Caroline Kusser, Director North America of SevenOne International, says, “’You Deserve It’ is a spectacular and emotionally laden experience – and ABC is the perfect home.”

Additionally to the sale of “You Deserve It” to ABC in the United States, SevenOne International has sold the show to numerous territories, including Antena 3 in Spain, MBC in the Middle East and SAT.1 in Germany.

You Deserve It

The first game show where a contestant is not playing for himself, but for someone deserving it. In this emotional game show, contestants have to recommend the beneficiary for whom they want to play. They can potentially win a fortune and make this the turning point in the life of one special person. The beneficiary does not have the faintest idea about what’s boiling – not about the preparations, not about the contestant playing for him in a TV show… not a clue!

Secrecy is part of the plan, until we surprise this person in an eye-watering finale and reveal the big check with a hopefully life-changing amount of money. To achieve this, the contestant has to go through  nerve-wrecking rounds, each offering 10 clues to solve a question. Clues do not come for free – sometimes they cost a nice measly sum, sometimes a disastrous amount of cash. Everything depends on the contestant's knowledge and intuition.

Kinetic Content

Santa Monica-based Kinetic Content focuses on creating and producing multiplatform, multigenre content for the global market.  Run by CEO Chris Coelen ('Secret Millionaire”, “Wife Swap', 'Don't Forget the Lyrics'), Kinetic is backed by Red Arrow Entertainment, a subsidiary of Europe's second-largest broadcasting group, ProSiebenSat.1 Media. Kinetic boasts exclusive programming ventures with UK broadcasters Channel 4 and STV, and is the American creative partner for companies from international format luminaries Charlie Parsons (creator of 'Survivor') and Dick de Rijk (creator of 'Deal or No Deal').

SevenOne International

SevenOne International is the worldwide programming sales company of Red Arrow Entertainment Group, a ProSiebenSat.1 Group company. ProSiebenSat.1 is the second-largest broadcasting group in Europe, reaching more than 78 million TV households. SevenOne International offers an extensive portfolio of TV events, TV movies, telenovelas, prime-time series and mini-series, as well as magazine shows and entertainment formats. In addition, SevenOne International markets and co-finances the programs of third-party producers. The company is headquartered in Unterföhring, just outside of Munich.

About Red Arrow Entertainment Group

Launched in January 2010 as a ProSiebenSat.1 Group company, Red Arrow combines a dynamic and growing group of international television production companies with powerful creative partnerships and a leading program distribution house.  Alongside The Mob Film Company, Red Arrow Group production companies comprise Kinetic Content, Magic Flight Film, Producers at Work, Red Arrow Entertainment Ltd, Redseven Entertainment, Snowman Productions Denmark, Snowman Productions Sweden, Sultan Sushi Belgium and Sultan Sushi Netherlands, combined with a Granada Media Australia co-production partnership.  Also included in Red Arrow’s portfolio are partnerships with Dick de Rijk (“Deal or No Deal” & “Set for Life”), Genetic Entertainment (“Home Sweet Hotel” & “Beat the Average”), Omri Marcus, and between Redseven Entertainment and Phil Gurin (“Miss USA” & “Singing Bee”). These are accompanied by the talent agency Redseven Artists and the worldwide distribution company SevenOne International.